Low CO₂ concrete venture using secondary materials as binders

Low CO₂ concrete venture using secondary materials as binders

This case study involves a company developing low CO₂ concrete by substituting traditional cement with secondary materials as alternative binders. ACTIVAE’s technical due diligence identified that 12 companies held similar IP in the low-carbon concrete space, emphasizing the need for a unique competitive angle.

Through strategic analysis, ACTIVAE advised the company to focus on a local market with untapped demand and a readily available supply of secondary materials, rather than the original market where the technology was developed. This pivot facilitated the creation of new IP specific to the local context and provided a clear path to faster commercialization.

By developing a scalable supply chain in a new region, the company accelerated its market entry and minimized logistical costs. This approach resulted in measurable outcomes, including a unique product-market fit and a rapid payback on ACTIVAE’s services through accelerated time-to-market and reduced emissions.